Download e-book for kindle: A Whack on the Side of the Head: How You Can Be More by Roger von Oech

By Roger von Oech

ISBN-10: 0446404667

ISBN-13: 9780446404662

This can be the twenty fifth anniversary version of the creativity vintage by means of Dr. Roger von Oech.

Over the years, A WHACK at the facet OF the top has been praised by means of company humans, educators, scientists, homemakers, artists, early life leaders, and plenty of extra. The e-book has been stimulating creativity in hundreds of thousands of readers, translated into 11 languages, and utilized in seminars all over the world.

Now Roger von Oech's totally illustrated and up-to-date quantity is stuffed with much more provocative puzzles, anecdotes, workouts, metaphors, cartoons, questions, quotations, tales, and suggestions designed to systematically holiday via your psychological blocks and unencumber your brain for inventive pondering. This new version will allure a complete new iteration of readers with up-to-date and mind-stretching fabric.

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Extra resources for A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition)

Example text

Where do we learn how to set our mental channels? One important source is our formal education. There we learn what’s appropriate and what’s not. We learn many of the questions we use to probe our surroundings. We learn where to search for information, which ideas to pay attention to, and how to think about these ideas. Our educational training gives us many of the concepts we use to order and understand the world. Speaking of education, how did you do on the exercise on the previous page? If you chose figure B, congratulations!

Who can help us? What’s the deadline? What are the consequences of not reaching the objective? ” Both types of thinking play an important role in the creative process, but usually during different phases. Soft thinking is effective in the imaginative phase when you are searching for new ideas, and manipulating problems. Hard thinking, on the other hand, is best used in the practical phase when we are evaluating ideas, narrowing in on practical solutions, running riskanalyses, and preparing to carry the idea into action.

Take a look around where you’re sitting and find four things that have “red” in them. Go ahead and do it. With a “red” mindset, you’ll find that red jumps right out at you: a red telephone book, red in the blister on your index finger, red in the wallpaper, and so on. Similarly, whenever you learn a new word, you hear it eight times in the next three days. In like fashion, you’ve probably noticed that after you get a new car, you see that make everywhere. That’s because people find what they’re looking for.

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A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition) by Roger von Oech

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